Design · Management · Branding · 2024 — 2025

BARK

Learning how an idea moves through design, production, branding, and actual sales.

Roles

Design Team → Management Team → Team Lead

Period

2024 — 2025

Focus

Design · Sales · Marketing · Operations

01 · The Club

BARK was a brand we had to build ourselves.

BARK was a fashion and management club that developed and sold products during school events.

We met weekly to learn about branding, management, marketing, and design while making decisions about what BARK itself would become.

I participated in both the design and management sides of the club and later served as a management team leader.

BARK fashion and management club activity
BARK · Fashion, Design & Management · 2024–2025

02 · Designing

An idea had to become something someone could actually hold.

My work included participating in product selection and design. I helped design postcards for a school festival, arranged their purchase, and also participated in clothing design and production.

Working on physical products made design feel different from simply creating an image. Decisions had consequences for production, cost, sales, and how the product would eventually be presented to other students.

Through the process, I gained experience moving between creative decisions and practical constraints.

03 · Selling

Then the products had to meet real customers.

During school events, BARK operated booths where we sold the products we had prepared.

I spent several hours managing the register, receiving payments, giving change, and recording transactions. After one festival, I also helped collect outstanding payments.

None of these tasks seemed especially dramatic, but they gave me experience with the operational side of a project—the small pieces of work that have to function correctly for an idea to become a real transaction.

04 · Working With Others

Design was only one part of making decisions together.

Choosing products and developing designs required continuous discussion within the team.

I had to practice expressing my own opinions clearly while also listening to different ideas about what we should make and how we should present it.

Over time, BARK became an opportunity to experience several parts of the same process—product design, production, sales, accounting, marketing, and team communication—rather than seeing each of them in isolation.

05 · What Did Not Happen

Not every idea became a finished product.

One project I especially wanted to pursue was the creation of a fashion magazine. We discussed the idea, but it never became a finished result.

Looking back, I recognized that I had not taken enough initiative to move the project forward. I had other responsibilities at the time, but that did not entirely explain why an idea I cared about remained only an idea.

That unfinished project became part of what I learned from BARK: having an idea and wanting it to happen are different from taking responsibility for making it happen.

06 · Looking Back

BARK made “business” feel less abstract.

Before BARK, many of these activities—branding, product design, purchasing, bookkeeping, sales, and marketing—were things I mostly understood as separate concepts.

Working on an actual student-run brand allowed me to experience how they connect. A design decision affected what had to be purchased. A product had to be presented and sold. Sales had to be recorded. And nearly every stage required communication with someone else.

The experience did not make me an expert in any one of those fields, but it gave me a practical understanding of how ideas move from discussion into the real world.

An idea becomes different when someone has to design it, make it, sell it, and keep track of what happens afterward.